Apple reportedly in talks to pay publishers for news content to power Siri
Apple is negotiating with publishers to license their content for the upcoming Siri AI so it can provide current news, according to The Wall Street Journal. The company is reportedly considering a nine-figure budget.
Apple has approached multiple publishers in recent months seeking to use their content to power its upcoming Siri AI, according to a report from The Wall Street Journal cited by TechCrunch. The goal is to give the AI assistant access to current news and information.
A different payment approach
Unlike the industry-standard practice of guaranteed licensing fees tied to broad content access, Apple has proposed a variable compensation model. Under this approach, publishers would be paid based on how often their content is actually used, rather than receiving a fixed upfront fee.
The report indicates Apple has considered a nine-figure budget for these payments, signaling the scale of its ambitions in this area. Apple did not immediately respond to TechCrunch's request for comment.
Context: revamping Siri
The talks come as Apple works to significantly enhance Siri, years after first promising users a smarter, more capable assistant. The upgraded Siri AI is expected to launch later this year.
