Shoppers puzzled by store price tag where buying more costs extra

A photo circulating on social media shows a store price tag that turned the usual shopping logic upside down. Normally, buying more of a product lowers the price per unit, but in this case buying three units cost more than choosing to purchase the item individually.

The discrepancy is most likely a simple typing or transcription error, but it has given social media users plenty to laugh about. One user on the platform Threads commented ironically that the result looked like what happens when the passing threshold for a math exam gets abolished.

Shoppers say they noticed the same thing

In the comments, several shoppers shared similar experiences. One user wrote that she bought five juices for one euro and considered herself lucky. Another commenter said she had also bought five juices for one euro the previous day and initially assumed it was a printing error. Another participant in the discussion joked that in business, apparently, math works differently.

An explanation from a store employee

One shopper recounted asking a store employee about the price tag. The employee went to consult with management and returned with an explanation: the price was set that way because a promotion offering five units for one euro was expected the following day.

While the price tag most likely simply contained an error, the situation gave shoppers something to laugh about and, briefly, a chance to buy items at an unusually good deal.