Suno Unveils Plans to Curb AI Music Spam with Watermarking and Download Limits
Suno is introducing watermarking technology and new download restrictions to reduce the spread of spammy AI-generated music and boost transparency, following last year's settlement with Warner Music Group.
Suno, the AI music generator, has announced a series of measures designed to reduce the proliferation of low-quality or spammy AI tracks and enhance transparency. In a detailed blog post, CEO Mikey Shulman outlined the company's principles and upcoming changes, including new watermarking and fingerprinting tools that will make it easier to identify Suno-generated content. The company says these efforts align with emerging industry standards and plans to collaborate with distribution platforms to combat fraud and misuse.
The move comes after a turbulent period for the company. Last year, Suno agreed to change its download policy as part of a settlement with Warner Music Group. This followed a similar agreement between WMG and competitor Udio, which led to the complete removal of download capabilities from that platform. While Suno has not yet released specifics, the company previously stated that downloads would be restricted to paying subscribers, with a monthly limit on the number of downloads.
Shulman's post emphasizes the company's commitment to transparency and respect for rights holders, as well as the importance of human-made art. However, he is careful to note that Suno does not intend to "pass judgment" on the value of individual works. Rather, it will be up to artists and platforms to decide whether they want to disclose the use of AI tools in their creations.
Suno has not yet responded to requests for further details about the new policies and technology. The announcements represent a significant step in the company's ongoing effort to gain legitimacy in the music industry, as AI-generated content continues to raise questions about copyright and authenticity.
