Shopper finds Maxima éclairs with almost no filling
Photos shared on social media show a Meistara marka éclair bought at Maxima with an empty cavity instead of filling. No explanation from the company was visible under the post.
Éclairs with chocolate cream bought at a store of the Latvian retail chain Maxima Latvija have sparked an online discussion after a shopper cut one open and found almost no filling inside. The post with photos was published in October 2026, and the woman ironically wrote that she had successfully bought éclairs without filling.
The images show packaging labelled "Éclairs with chocolate cream" and an éclair with an almost completely empty cavity in the middle. Meistara marka ("Master's brand") is Maxima's brand for ready meals and confectionery, and its range includes several kinds of éclairs.
Reactions on social media
The situation gave commenters plenty of material for jokes. One joked that the éclairs help you avoid overeating and stay in shape, since the glaze is enough. The author of the post agreed, saying that a positive side can be found everywhere. Others called them the diet version or a "DIY version" that the buyer fills personally. One commenter noted that the packaging does not state how much chocolate cream filling there should be.
The photos alone make it impossible to tell whether this was a production error, a malfunction of the filling machine or something else. No explanation from Maxima Latvija was visible under the post.
Earlier cases
The news site LA.LV has previously written about other Maxima shoppers' experiences shared on social media. In July this year, writer Dace Judina-Nīmane described ice cream in pistachio chocolate coating that looked different from what she expected when opened and may have thawed and been refrozen. In March, a shopper found several small insects in iceberg lettuce bought at the store. In July, attention was also drawn to a three-litre Well Done apple juice package from which it was hard to pour a drink.
Price questions have come up as well: after a reduced VAT rate was introduced for some food groups, a shopper asked why the milk she regularly buys still costs 1.19 euros.
