OpenAI Adds Business Profiles to ChatGPT, Taking Aim at Google

OpenAI, the US artificial intelligence developer, has introduced a business profiles feature in its ChatGPT chatbot, allowing companies to control how their products and services are presented to users. The move targets Google's search offering, as the profiles work much like Google Business Profile, where firms manage their public information.

The feature is currently in beta in the "Business Hub" section. Eligible companies can verify their identity there and edit details about their operations. Verified businesses can add and update prices, product availability and website links, helping ChatGPT users get more accurate information when making purchasing decisions.

Analytics and AI agents

Alongside the profiles, OpenAI is rolling out analytics tools. They collect data on how often a company is mentioned, how many clicks its website receives and which search topics are most popular. The developers say all data is anonymized and aggregated to protect user privacy and avoid revealing individual conversations.

Companies can also create specialized AI agents that answer customer questions directly in the ChatGPT interface, covering products, technical specifications or return policies. The agents operate separately from ordinary user conversations and are clearly labeled as representing the specific company.

Availability

The AI agents are currently available only to eligible e-commerce and online service companies in the United States. The business profiles themselves are being rolled out gradually in all markets where ChatGPT operates.

OpenAI previously experimented with letting users make purchases directly within ChatGPT, but that plan was later put on hold. The company is now focusing on becoming the main platform where consumers find products, compare services and communicate with brands.