Public broadcaster Radio 4 stays on top among Russian-language radio stations in Estonia
According to market research firm Emor, the public broadcaster Radio 4 is the most popular Russian-language radio station in Estonia. It shares first place with Sky Raadio on weekly and monthly reach.
Among radio stations broadcasting in Russian in Estonia, the public broadcaster Radio 4 remains the most popular, according to the latest radio audience survey by the Estonian market and public opinion research company Emor. The data covers the six months from April to September.
Audience figures
The survey shows that Radio 4 had a daily audience of 31,000 people over the period. Some 70,000 people tuned in through radio receivers each week, and its monthly audience reached 87,000 listeners. On these two measures the station shares first place with Sky Raadio, whose daily audience was 21,000.
Super Radio ranks third among Russian-language stations, with 16,000 listeners daily, 41,000 weekly and 46,000 monthly.
Listening time and habits
Radio 4 also leads Russian-language stations in Estonia by share of listening time, at 4.3%. Super Radio has 2.1% and Sky Raadio 1.9%.
Listening habits differ between groups. Over the previous six months, Estonians listened to the radio for an average of 2 hours and 14 minutes, while people of other ethnic backgrounds listened for 1 hour and 5 minutes.
Most listening still takes place at home, at 54%, followed by the workplace at 20% and the car at 19%.
Nationwide
The most popular station across Estonia remains Vikerraadio, which broadcasts in the state language, Estonian. Its daily audience over the last six months was 97,000 people, and its share of listening time was 15.2%.
