In the Trap of Emotions: How Fake News Exploit Our Deepest Fears, Says Alexei Zarichansky

In an opinion article published on LSM's Russian-language service under the title "В ловушке эмоций: как фейки эксплуатируют наши самые глубокие страхи," Alexei Zarichansky examines the psychological mechanisms behind the spread of fake news. He notes that despite the accumulated civilizational experience of generations, most people still harbor basic, archetypal fears – what he calls "Old Testament" fears. These deep-seated emotional triggers make individuals vulnerable to manipulation. According to Zarichansky, fake news and disinformation campaigns are particularly effective because they tap into these innate fears. He emphasizes that progress has not eliminated these fundamental anxieties, allowing purveyors of false information to exploit them with ease. The article highlights how emotional responses can override rational thought, facilitating the rapid dissemination of misinformation. Zarichansky's analysis points to the enduring power of fear in shaping public perception and underscores the need for critical thinking to resist such manipulation. He reiterates that even in modern times, these ancient, deeply rooted fear patterns persist and are effectively harnessed by creators of fake news.